Information from: National Public Health Week/All of Us Research Program Outreach Toolkit
How to write a blog post
A blog post is a short article online. Unlike news articles, blog posts are often written from the viewpoint of the writer. They can be subjective — the goal of many blog posts is to educate and/or persuade. A blog post is an ideal way to educate the public during NPHW.
Consider where your blog post might reach the most people and ask to submit it as a guest blogger. When you ask to post your blog post, explain how your post is relevant to that blog’s community and why you are the expert to talk about this issue.
Here are a few places to consider sharing your blog post:
1. Your state public health association website. Then, share the link widely through social media.
2. Your employer or organization’s website, if it’s related to public health. You will have to ask about the organization’s rules about employees posting on blogs.
3. Local, state and national organizations related to your post topic.
4. Community newspapers. Local newspapers sometimes run guest blog posts on their website and/or in print.
5. Citizen journalists. These individuals often report the news through a blog or e-newsletter and may welcome content relevant to your local community.
Medium.com. This free online publication platform is one way to share your post if you don’t have your own blog. It provides you a way to share the link via social media.
Blog posts take very little time to upload and format online. If you are posting the blog post yourself, you can upload it at any time and schedule the publication date. Or you can even post it on the day you want to publish.
If you are requesting your blog be posted elsewhere, it’s best to reach out a couple of weeks before your desired publication date during NPHW. This will allow you time to get permission, to ask other blog sites if your first request was rejected and to be placed in a blog’s production schedule.
Think of your blog post as a short article or essay. It does not necessarily have to be persuasive (unlike an op-ed and most letters to the editor). It can simply be informative and educational. Know what the focus of your blog will be. Use keywords in the first 1–2 sentences that will show readers immediately what topics the blog post will cover. Make your point as clearly as possible. Keep sentences short. Don’t fall into academic speak. Be conversational and engaging!
Make your blog post human and relate the issue or topic to people or your community. Follow up with statistics and facts.
End strong. Circle back to the main topic in your opening paragraph.
Examples of public health blog posts:
National Public Health Week Blog Template
Headline: Public Health Protects and Improves Our Community
For 25 years, National Public Health Week has recognized the contributions of public health and highlighted issues that are important to improving our nation’s health. This year, National Public Health Week will be celebrated April 6–12, and this year, we hope you’ll join us in looking back at public health’s successes, and moving forward to eliminating health disparities.
It’s public health workers who are tracking the coronavirus — and working to stop it from spreading. Every year, it’s public health workers who educate people about the flu and give out the flu vaccine. Public health workers set safety standards in the workplace to protect employees. They develop school nutrition programs to make sure kids have access to healthy food.
Public health affects nearly every part of our lives. It was public health that led to laws requiring the use of seatbelts, guidelines protecting clean air and water and laws against smoking in restaurants and bars.
[You can add a paragraph here showing examples in your own community or highlighting public health issues you want to call attention to.] For example:
In our own state/city/community, we have been working on/advocating to lawmakers …
[Optional: Add a paragraph here highlighting a public health success story in your own community.] For example:
In our own state/city/community, we have been successful at/we are improving in …
But we know that making the U.S. the healthiest nation can’t be done in a week. That’s why we’re encouraging members of our community to learn more and take part in the All of Us Research Program, a historic effort to collect and study data from one million or more people living in the United States. The goal of the program is better health for all of us. Learn more at https://allofus.nih.gov/.
We hope you’ll join us to celebrate NPHW 2020, April 6–12, as we celebrate the power of prevention and preventive care, advocate for healthy and fair policies, educate our community about healthy behaviors and work to build a strong public health system across our country. Learn more at www.nphw.org/nphw-2020.
[Optional: Add a paragraph here inviting readers to any local NPHW events (provide date, time, location, event details and mention it is free).] For example:
Join us on April X for the XX event at LOCATION, from X a.m. to X p.m. There will be workshops/activities/games about … The event is free, and all are welcome.